( @petershankman, @Mortons )
I read this story over the weekend and feel like I needed to pass it on. In short, Peter Shankman is a writer and a speaker who loves Morton’s Steak House. Morton’s is a chain and this fellow travels quite a bit, so he frequents Mortons throughout the country.
Mortons has documented in their system that Shankman is a good customer.
One night while on a plane, he tweeted that he was craving Mortons and when he got off the plane, there was a care-package waiting for him. He of course wrote about this story on his blog (and he has 100,000+ twitter followers) and the whole situation went viral.
How much did the meal and the travel time cost Mortons? 100 bucks? And now they are getting great word of mouth and public interest. Hell – even with my butcher father, I want to check the place out. I’d love to have this set up with an outfit, so the moral of the story is that it pays to be loyal. And for businesses, it never hurts to be a little creative and willing to think outside of the box.